CDLP — UNDERWEAR CDLP, Stockholm

Written by Jason Schragger

Lyocell, not cotton. Cool against the skin, dries faster, holds its shape after a week of travel. No logo, no waistband branding, grown-up cuts in grown-up colors. The underwear you notice only because you stopped thinking about it.

cdlp.com

Jason Schragger
PROFILE / EXECUTIVE CREATIVE DIRECTOR Jason Schragger was born in Zimbabwe, grew up in Australia, worked in Singapore for 5 years, Amsterdam for 8 and Berlin for 2. His highlights include working on Levi’s for Japan, winning Gold for his IKEA commercial, launching, “The World’s Local Bank” for HSBC, the new 4-door MINI, Adidas’s first new category of football boots in over 10 years, and making Roberto Baggio miss his infamous penalty that cost Italy the world cup in a commercial for Johnnie Walker. His first job as an Executive Creative Director was when he was 27, and he guided that agency to ‘Agency of the Year’ within 18 months. He now lives in Berlin and Amsterdam, and is the Executive Creative Director and Managing Director for TBWA\CreateLab a company set up to produce start-ups, and help companies create digital products that improve communication to their consumers.
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