USM HALLER — SHELVING USM, Münsingen, Switzerland

Chrome connector balls, steel tubes, powder-coated panels — the system Fritz Haller designed in 1965 and has not needed to change. The panels close with a magnetic click that is deeply satisfying. A USM piece rearranges into anything a life throws at it.

usm.com

Jason Schragger
PROFILE / EXECUTIVE CREATIVE DIRECTOR Jason Schragger was born in Zimbabwe, grew up in Australia, worked in Singapore for 5 years, Amsterdam for 8 and Berlin for 2. His highlights include working on Levi’s for Japan, winning Gold for his IKEA commercial, launching, “The World’s Local Bank” for HSBC, the new 4-door MINI, Adidas’s first new category of football boots in over 10 years, and making Roberto Baggio miss his infamous penalty that cost Italy the world cup in a commercial for Johnnie Walker. His first job as an Executive Creative Director was when he was 27, and he guided that agency to ‘Agency of the Year’ within 18 months. He now lives in Berlin and Amsterdam, and is the Executive Creative Director and Managing Director for TBWA\CreateLab a company set up to produce start-ups, and help companies create digital products that improve communication to their consumers.
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